As 1st Assistant Art Director for season 3 of Surreal Estate, I produced graphics for a wide variety of applications. This included key graphics and branding such as the Roman Ireland rebrand and The Tell-Tale Heart, hero props such as the Cowboy Rick drawing and Edward Cheever portrait, set dec graphics for many different locations, laptop playback sequences and much more.
Project Highlights
Roman Ireland Agency
Branding Design
Season 3 of Surreal Estate saw the launch of the Roman/Ireland Agency, (formerly The Roman Agency) and so we needed a fresh new brand strategy for the agency’s signage, business cards, flyers and office interiors. A typographic logo was decided upon, so it was my challenge to design one that felt right for a company that doubles as a slick, professional real estate agency and paranormal buster of assorted wraiths. This brand identity is what we came up with, along with business cards, real estate signage, flyers and paperwork.
Edward Cheever Portrait
Hero Prop
Episode 1 opens with a ghost story centered around a chimney and a 1920s portrait. The man in the portrait needed to look distinguished, business-like, and with the potential for great cruelty. I achieved this oil painting style by using a photo reference and digitally painting overtop.
Interactive Screens
UI/Motion Design, Interactive
Designed and built all of the sequences that appeared on phones, tablets and computers. These were built using a prototyping software, which allowed the screens to be interactive and actor-driven for greater ease of use while filming.
The Tell-Tale Heart
Branding, Signage, Set Dec
Season 3 also saw the Roman Ireland gang hanging out at a bar called The Tell-Tale Heart, a gothic and Poe-inspired name that needed a logo design to match. I created this shattered heart design, and as a team we put together a collection of gothic and referential imagery for the interior.
The Yurth Group
Logo Design/Branding
The Yurth Group project was an interesting challenge. While simple, it needed to be both sophisticated enough to work as an accounting firm logo, and rustic enough for a red hot brand. The process of creating the brand itself presented its own challenges, but I worked with my art director to determine the level of detail that could be achieved and designed the logo to these specifications.
Book of Baphomet
Hero Prop
Designed the interior pages and contributed to the exterior design of the Book of Baphomet, an ancient book of demonic entities used in the Season 3 finale. The finished prop was assembled using leather, torn paper and coffee for staining.
Cowboy Rick
Illustration
Episode 1 also sees the storyline of Cowboy Rick, a spectre haunting the dreams of a young boy. As the episode progresses, the boy’s obsession grows, resulting in a chilling series of drawings. Our team drew a wide array of Cowboy Ricks for set dec, so that they could be used a lot or a little, as needed. The drawing which the production ultimately selected to feature was one of mine.
Project Highlights
Roman Ireland Agency
Branding Design
Season 3 of Surreal Estate saw the launch of the Roman/Ireland Agency, (formerly The Roman Agency) and so we needed a fresh new brand strategy for the agency’s signage, business cards, flyers and office interiors. A typographic logo was decided upon, so it was my challenge to design one that felt right for a company that doubles as a slick, professional real estate agency and paranormal buster of assorted wraiths. This brand identity is what we came up with, along with business cards, real estate signage, flyers and paperwork.
Edward Cheever Portrait
Hero Prop
Episode 1 opens with a ghost story centered around a chimney and a 1920s portrait. The man in the portrait needed to look distinguished, business-like, and with the potential for great cruelty. I achieved this oil painting style by using a photo reference and digitally painting overtop.
Interactive Screens
UI/Motion Design, Interactive
Designed and built all of the sequences that appeared on phones, tablets and computers. These were built using a prototyping software, which allowed the screens to be interactive and actor-driven for greater ease of use while filming.
Cowboy Rick
Illustration
Episode 1 also sees the storyline of Cowboy Rick, a spectre haunting the dreams of a young boy. As the episode progresses, the boy’s obsession grows, resulting in a chilling series of drawings. Our team drew a wide array of Cowboy Ricks for set dec, so that they could be used a lot or a little, as needed. The drawing which the production ultimately selected to feature was one of mine.
The Tell Tale Heart
Branding, Signage, Set Dec
Season 3 also saw the Roman-Ireland gang hanging out at a bar called The Tell Tale Heart, a gothic and Poe-inspired name that needed a logo design to match. I created this shattered heart design, and as a team we put together a collection of gothic and referential imagery for the interior.
The Yurth Group
Logo Design/Branding
The Yurth Group was an interesting challenge. While simple, it needed to be both sophisticated enough to work as an accounting firm logo, and rustic enough for a red hot brand. The process of creating the brand itself presented its own challenges, but I worked with my art director to determine the level of detail we could achieve and designed the logo to these specifications.
Book of Baphomet
Hero Prop
Designed the interior pages and contributed to the exterior design of the Book of Baphomet, an ancient book of demonic entities and a key prop used in the season 3 finale. The finished prop was assembled using leather, torn paper and a tub of coffee for staining.